SEATTLE Jan. 26, 2011
Audience and Campaign Analytics
The BlueKai Platform also features access to the company’s new proprietary, Audience Discovery Reports (ADR), providing audience insights and data buying recommendations to expand audience reach. Supported by real-time reporting infrastructure patented by BlueKai, the ADR lets you create any segment and generate a report that shows you all data attributes associated with that audience from all available data sources.
Other capabilities of the BlueKai Platform include:
- Tag management service enables centralized collection of audience data into one platform, providing full control to data owners and minimizing user impact
- Providing a spectrum of permissions enables owners to safely authorize data access by assigning varying levels of rights to partners
- Audience data classification organizes disparate audience data from multiple sources into one private hierarchical data taxonomy with inventory services useful in the media planning process.
- Achieve consistent, world class audience segmentation across your own private 1st and 3rd party data as assets to reach audiences at different stages of the purchase funnel
- Seamlessly share your data segments with agency partners and "plug and serve" ads against your target audiences across the leading ad networks, trading desks, portals and DSPs – in some cases without using pixels.