LONDON February 17, 2011
However, Bodog Poker Network believes the industry is now heading in the opposite direction; balkanization instead of consolidation, with player liquidity will no longer being viewed as the key to success.
Of course, to run a successful poker room you need a critical mass to keep the games going, but after you have achieved that level of players, liquidity is not key anymore. The battlefield of the future is in entertainment and since different players have different ideas of what entertainment is, we will, for the first time in the short history of online poker, start to see differentiation in poker rooms.
Some players may find it important to be able to chat in their own language, others may want a user experience close to what you can get playing a video game. Some players may find tournaments with huge fields more entertaining than small fields. For those players, player liquidity will continue to be an important entertainment factor, but for the majority of players, liquidity has only a small part to play of the total entertainment package.
For further information please contact:
Ed Pownall London
SOURCE Bodog Poker Network