PLEASANTON, California April 25, 2012
Prior to making the switch, Boehringer Ingelheim had been using a CRM system built on a client/server platform. Boehringer Ingelheim wanted a flexible, industry-specific solution that would not require expensive customization for use by its teams who work with customers around the world.
Built on an inherently flexible, multitenant cloud-based platform, Veeva CRM enables life sciences companies to make changes with simple point-and-click configuration while also providing ongoing updates transparently that customers can "turn on or off" as needed. The complete suite delivers rich functionality that supports the unique needs of various commercial teams in a single solution – precisely what Boehringer Ingelheim executives were searching for in a global CRM solution. Veeva CRM also empowers customers with advanced reporting capabilities as well as anytime, anywhere access with iRep. iRep has quickly become the industry’s choice for comprehensive CRM and CLM on the iPad with the largest installed base worldwide, according to recent numbers.
Boehringer Ingelheim expects that Veeva CRM will:
- Decrease complexity (application, maintenance, change process) to significantly reduce costs;
- Create a global CRM capability framework to drive global synergies;
- Establish a flexible technology platform that can quickly adjust to changing business needs as well as market-specific (local/regional) requirements;
- Improve salesforce effectiveness.
Dan Goldsmith Europe
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Lisa Barbadora [email protected]
SOURCE Veeva Systems