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Bridgewater Named No. 1 Leader in Policy Market

OTTAWA, March 25 /CNW/ – Bridgewater Systems (TSX: BWC), the mobile personalization company, today announced that the company has been
recognized as the 2009 policy server market leader by Infonetics Research in its April 2010 report “Policy Servers Biannual Worldwide and Regional Market
Size, Share, and Forecasts.”

    News
   
    –   The Infonetics report noted that Bridgewater’s position as the No. 1 market share leader in both the overall and mobile policy server
        market is due to the company’s success in 3G and 4G networks. The report further states that the mobile policy server market will
        continue to grow rapidly over the next five years as the market shifts from fixed to mobile deployments, reaching US$1.2 billion in
        2014.
   
    –   Service providers are increasingly implementing policy controls to:
   
        –  Optimize 3G networks using intelligent policy controls to alleviate radio access network congestion, ensure fair usage, and
           give subscribers greater control over their mobile data usage;
   
        –  Offload mobile data traffic from congested 3G networks to Wi-Fi,femtocells, or 4G networks;
   
        –  Transform to 4G and control subscribers, devices, and applications to ensure service portability across 3G and 4G networks; and
   
        –  Deliver innovative services such as usage and application based models using flexible policy controls, real-time subscriber
           information, and dynamic metering capabilities.
   
    –   The Bridgewater(R) Policy Controller, which supports 3GPP PCRF Release 7, 8 and 9 standards on the same platform, provides
real-time network, application, and subscriber policies to manage mobile data growth and deliver personalized services.

Quotes

Shira Levine, Directing Analyst, Next Gen OSS and Policy, Infonetics Research

“Bridgewater continues to grow its wireless business, expanding its 3G deployments in 2009 and staking its claim in the emerging WiMAX and LTE
market opportunities. Its close integration of policy and subscriber data management on a single platform creates a compelling proposition for
operators looking to implement subscriber-aware policy control capabilities.”

David Sharpley, Senior Vice President, Bridgewater Systems

“The Infonetics report highlights the major shift in the policy market towards managing mobile data and our continued share gains in the mobile
policy segment. It is a strong validation of our unique approach to the policy market that integrates policy into multi-access control plane
solutions to alleviate RAN congestion, offload data traffic, transform to 4G, and deliver innovative service models. With over a decade of policy
experience, we are delighted to be recognized once again as the 2009 leader in both the overall and mobile policy server markets.”

Tags/Keywords

Bridgewater Systems, Infonetics Research, Policy Controller, PCRF, Policy Server market share, mobile personalization, RAN congestion, data offload,
fair usage, myPolicy

Links

http://www.infonetics.com/market-research-report-highlights.asp

http://www.bridgewatersystems.com/Policy-Controller.aspx

http://www.bridgewatersystems.com/Policy/

http://campaigns.bridgewatersystems.com/forms/ProfitableMobileDataModel

About Bridgewater Systems

Bridgewater Systems, the mobile personalization company, enables service providers to efficiently manage and profit from mobile data services,
content and commerce. The company’s market leading mobile personalization portfolio provides a real-time, unified view of subscribers including
entitlements, devices, networks, billing profiles, preferences and context.
Anchored by Bridgewater’s Subscriber Data Broker(TM), the portfolio of carrier-grade and standards-based products includes the Bridgewater(R)
Service Controller (AAA), the Bridgewater(R) Policy Controller (PCRF) and the Bridgewater(R) Home Subscriber Server (HSS). More than 150 leading
service providers including America Movil, Bell Canada, Clearwire, Cox,Hutchison Telecom, Iusacell, Scartel, SmarTone-Vodafone, Sprint, Tata
Teleservices, Tatung, Telmex, Telstra, and Verizon Wireless use Bridgewater’s solutions to rapidly deliver innovative mobile services to
over 150 million subscribers. For more information, visit us at www.bridgewatersystems.com.

Bridgewater, Bridgewater Systems, the Bridgewater Systems logo, WideSpan,Smart Caps, myPolicy, and Subscriber Data Broker are trademarks or
registered trademarks of Bridgewater Systems Corporation. All other company,product names and any registered and unregistered trademarks mentioned are
used for identification purposes only and remain the exclusive property of their respective owners.

For further information: Joanne Steinberg, Bridgewater Systems,[email protected], (613) 884-8831; Ed Barker,
Bridgewater Systems, [email protected], +44 (0) 7939 492 656

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