England April 27, 2012
British Airways has upgraded its website, ba.com, with the addition of a completely new homepage.
The ba.com homepage has been comprehensively redesigned to make it easier to use and navigate, as well as making it more inviting and accessible to customers. Striking imagery has been added throughout the page with clearer information on products, services and offers.
"Ease of use is a key principle we bring to all our digital channels, so we’ve developed a new easier way of navigating around ba.com, with a clearer ‘Manage My Booking’ area and a better use of evocative destination images to help inspire customers and make the most of their trip."
Design agency HUGE worked closely with ba.com on the design prototype of the new homepage through to the final agreed design, which was then built by the airline’s in-house team.
Newman continued: "British Airways is always striving to improve the customer experience and we want this excellence to begin with ba.com. We’ve started with the homepage and will continue to unveil the new look across ba.com as part of our continued investment in customer-focused digital channels."
ba.com has also recently developed new ways to inspire customers to choose their flights, through Tripseeker, and the Holiday Finder. A lowest fares feature also enables customers to choose when to fly to destinations around the world, by searching for the lowest available fares.
ba.com offers over 600 destinations for sale, with flights operated by British Airways across its global network and its partners, such as Iberia, Qantas and American Airlines.
Azerbaijan Ireland Kazakhstan Sierra Leone
ba.com was awarded Best Airline Website by Travolution for the past two years.
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SOURCE British Airways