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BrokersWeb Launches Enhanced Pay-Per-Click Targeting Platform for Auto Insurance Advertisers

MIAMI July 13, 2011

Advertisers now have the option to engage and target consumers meeting their desired parameters. Moreover, BrokersWeb advertisers can now adjust their bids to improve the position of their search listings, and thereby increase the frequency in which consumers meeting a particular demographic profile click on their listing. Some of the target parameters currently added into the new BrokersWeb advertising platform include: zip code, insured status, homeownership status, incident history and age range.

BrokersWeb strives to create a win-win scenario for advertisers, publishers, and consumers. Advertisers are now able to market more efficiently to their preferred consumer segments, publishers will benefit from a more efficient marketplace for their ad inventory, and consumers are presented with more options to compare auto insurance companies that are best suited for their needs.

Todd Faucher

About BrokersWeb Inc.

SOURCE BrokersWeb Inc.

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