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BSA Introduces Upgraded “SAM Advantage” Training Course and Certification

The upgraded SAM Advantage program — a self-directed, online training course — incorporates feedback from experienced SAM practitioners and features easier navigation, an enhanced user interface, and improved functionality.

Upon successfully completing the course and its associated assessments, students receive a Certification in Standards-based SAM (CSS) — the only certification that recognizes expertise in setting a global, standards-based SAM program and is supported by the business software industry and BSA.

“We are very excited to introduce the newly upgraded SAM Advantage 2.0 to IT professionals. The course is easy to navigate, more intuitive and continues to serve as a crucial tool in helping users maximize technology investments,” said Jodie Kelley, BSA’s vice president of anti-piracy and general counsel. “By incorporating feedback from experienced SAM practitioners, SAM Advantage will continue to be a resource for others seeking to achieve industry-leading, standards-based SAM practices.”

SAM Advantage is fully aligned with the global ISO/IEC 19770-1 software asset management standard, providing in-depth training on effective management of IT assets. The product was developed as a collaborative effort between practitioners and created in conjunction with the experience and expertise of software vendors throughout the IT industry. SAM Advantage is easily adaptable to an organization’s unique needs and ensures users an independent and widely accepted SAM product.

To learn more about SAM Advantage program, please visit:

About BSA
The Business Software Alliance ( is the leading global advocate for the software industry. It is an association of nearly 100 world-class companies that invest billions of dollars annually to create software solutions that spark the economy and improve modern life. Through international government relations, intellectual property enforcement and educational activities, BSA expands the horizons of the digital world and builds trust and confidence in the new technologies driving it forward.

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