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Businesses Continue to Expand Green Initiatives by Making Bigger, Bolder Sustainability Commitments in 2010

OAKLAND, Calif. Feb. 1, 2011 free downloadable report

This year’s report shows a dramatic shift occurring in mainstream business: Companies are thinking bigger and longer-term about sustainability — an analysis of businesses in 2010 shows that even during economically challenging times, many companies invested more in their sustainability activities and made bold new sustainability commitments. For example:

Joel Makower

This steady march toward progress is marked by 10 big trends that Makower identifies in the 2011 State of Green Business Report including:

  1. Consumer Giants Awaken to Green
  2. Companies Aim for ‘Zero’
  3. The Developing World Yanks the Supply-Chain
  4. Greener Transport Gains Speed
  5. Sustainable Food Sourcing Becomes Palatable
  6. Metrics and Standards Become the Rule
  7. Greener Chemistry Comes Out of the Lab
  8. Companies Learn to Close the Loop
  9. Water Footprinting Makes a Splash
  10. Bioplastics Become Material

Joel Makower

State of Green Business Forums San Francisco February 2-3 Chicago February 9-10 Washington, D.C. February 16-17

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