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Businesses Warned Against Social Media Gold Rush Fever

NEW YORK May 22, 2012 Ed Keller Brad Fay

Why Real Relationships Rule in a Digital Marketplace

"Human beings are social animals," said Keller, "and social influence has a much bigger impact on purchase decisions than marketers have realized."  Adds Fay, "Our research proves that all forms of media and marketing motivate conversations and recommendations. It’s a mistake to assume that social media is the best tool for implementing a social marketing strategy."



SOURCE The Keller Fay Group

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