NEW YORK May 22, 2012 Ed Keller Brad Fay
Why Real Relationships Rule in a Digital Marketplace
"Human beings are social animals," said Keller, "and social influence has a much bigger impact on purchase decisions than marketers have realized." Adds Fay, "Our research proves that all forms of media and marketing motivate conversations and recommendations. It’s a mistake to assume that social media is the best tool for implementing a social marketing strategy."
Indianapolis THE FACE-TO-FACE-BOOK
SOURCE The Keller Fay Group