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‘Buzz Snatching’ Facebook Group Helps Small Business Owners Generate Free Publicity

DENVER Feb. 28, 2011

In addition to tutoring group members on the innovative Buzz Snatching techniques, the Buzz Snatching Facebook group also facilitates so-called "Buzz Choruses," in which group members harmonize their actions to call public attention to one another.

Dean Rotbart

Rather than each individual small business owner or other publicity-seeker working in isolation to generate visibility, the Buzz Snatching Facebook group utilizes a "strength-in-numbers" approach. Group members synchronize their efforts to help focus public attention on each member’s publicity efforts.

"In essence, the other trees in the forest are helping Buzz Snatching members to spread their news, which ripples across the Internet and the bricks-and-mortar universe," Rotbart notes. "If you promote our stories, we will all promote yours" is a simple way of phrasing the concept.

Buzz Choruses are just one of many tools and proven methods available to Buzz Snatching Facebook group members. Every other week, Buzz Snatching hosts a free 30-minute tele-workshop that zeroes in on specific ways to generate no-cost buzz.

The full Buzz Snatching method combines cutting-edge strategic media relations with innovative uses of social media, dedicated websites, event planning, content creation, and face-to-face networking. The goal, says Rotbart, is to "grab more than your fair share of the public’s attention and loyalty."

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  • Michael Buble Diana Krall Wisconsin

  • Seattle Portland

  • John Groom Austin

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  • Carolyn Thornlow New York

Many members of the Buzz Snatching Facebook group have attended Rotbart’s 2-day live Buzz Snatching workshops, during which each member develops a publicity-generating project and then crafts a game plan to bring the concept to fruition.

Rotbart, a veteran journalist and tier-one media relations consultant, has helped hundreds of name brand companies – and those that aspire to be name brand companies – raise their visibility well beyond expectations.

Rotbart is the founder and executive editor of, which provides detailed, unauthorized dossiers on more than 7,000 of the world’s most influential journalists. NewsBios was launched in 1987 and serves major global corporations and public relations agencies.

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Dean Rotbart, founder, Buzz Snatching Facebook Group
Phone: 866-NEWS-070, ext. 1
Email: [email protected]

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SOURCE Buzz Snatching

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