Big data drives digital agency to no. 10 overall on list.
BOSTON, MA, November 14, 2014 /24-7PressRelease/ — C-4 Analytics has leveraged its focus on actionable data and customized digital marketing solutions into success for its clients and a top spot in Deloitte’s 2014 Technology Fast 500TM, placing first in the Internet sector and 10th overall among eligible North American companies. A digital marketing agency headquartered in Saugus, Mass., C-4 Analytics reached the heights of the Deloitte rankings with revenue growth of 13,397 percent between 2009 and 2013.
Viewable at www.fast500.com, Deloitte’s Technology Fast 500TM provides a ranking of the fastest-growing technology, media, telecommunications, life sciences and clean technology companies in North America. By placing 10th among those organizations, C-4 Analytics joins the ranks of businesses in a wide variety of industries that are reshaping global commerce. Thriving as a fully self-funded entity, the digital marketing agency is further distinguished from many companies on the 2014 Fast Technology 500TM, as 67 percent of those ranked were backed by venture capital at some point.
Co-founded by Managing Partner Michael Weiss and Vice President & General Counsel Justin Cook, C-4 Analytics began its business by bringing auto dealers into the digital marketplace, showing them how customer data could be used to develop marketing campaigns that increased sales. The company has since expanded its services into health care, clean energy, political campaigns and retail while growing its staff to 65 employees. Last year, C-4 Analytics opened a second office in the technology district of Ann Arbor, Mich., placing its operations closer to the Big Three automakers and the regional campuses of Google and Microsoft.
“We were one of the first agencies to offer completely customized campaigns managed by a dedicated account team, and our clients love the attention to detail and in-depth analysis that they receive,” Weiss explained. “From the beginning, that focus on tailored campaigns executed by truly talented people has given us the flexibility to stay ahead of changing marketplace and technology trends. We figure out how to leverage new online tools faster than most agencies, and when you put us up against boxed industry solutions, we outperform them every time.”
While many players in digital marketing have turned to automated and stock solutions, C-4 Analytics has invested in personnel, developing teams of specialists in web analytics, social media, content, graphic design and digital targeting that engage each client as a unique challenge. Campaigns begin with in-depth analysis of a client’s business practices, marketplace, competition, reputation and goals, which then informs customized marketing strategies, tactics and reporting that are focused on delivering the highest return on investment for every dollar spent.
“This recognition from Deloitte is a welcome reward for the hard work our entire team has done to deliver superior results in our industry,” said Cook. “Where other companies looked to software to scale easy, automated solutions, we set out to build the smartest, most creative team of digital marketing professionals in the industry. Their curiosity and passion have driven us toward innovative solutions, and we are honored and humbled by this recognition, and want to dedicate this accolade to our employees for all their hard work, brilliant insights and devotion.”
About C-4 Analytics:
Headquartered in Saugus, Mass., C-4 Analytics is a top-10 company on Deloitte’s 2014 Technology Fast 500TM, a fastest-growing private company on the Inc. 5000, a certified Google Partner and the first agency to bring accountability to online marketing with a thoughtful, measurable approach to services like search-engine marketing, paid-search management, online-reputation management, behavioral retargeting and social-media campaigns. C-4 Analytics delivers real, measurable results to its clients by using analytics to identify and track customer-acquisition channels — and the related costs — so that they can determine which marketing streams are most profitable. Find C-4 Analytics online at www.C-4Analytics.com, on Google+ and on LinkedIn. They can also be reached by phone at 617-250-8888.
About Deloitte’s 2014 Technology Fast 500TM:
Technology Fast 500 , conducted by Deloitte & Touche LLP, provides a ranking of the fastest growing technology, media, telecommunications, life sciences and clean technology companies — both public and private — in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2009 to 2013.
In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or technology that is sold to customers in products that contribute to a majority of the company’s operating revenues. Companies must have base-year operating revenues of at least $50,000 USD or CD, and current-year operating revenues of at least $5 million USD or CD. Additionally, companies must be in business for a minimum of five years, and be headquartered within North America.
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