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Cabela’s Launches Web Store Powered by Fry’s Open Commerce Platform™

ANN ARBOR, Mich. Jan. 18, 2011 Fry, Inc. MICROS Systems, Inc.

Mark Thompson

New features that personalize and simplify the user experience in the My Account section of the site include the ability to store credit card information in a secure manner and to connect a Cabela’s Club Rewards account with the online profile.  The newly designed site has also enhanced search capabilities and added guided navigation with attribute refinements.  Shopping cart enhancements, such as the ability to email a shopping cart and default in-store pick-up to the customer’s last-used store, and improved integration of alternative payment methods such as gift cards and Cabela’s Bucks, make the checkout process more seamless.  Furthermore, the new site allows Cabela’s to communicate with customers using OCP’s Experience Manager to deliver targeted content and special offers with user-specific merchandising rules.

Rudy Pataro

About Cabela’s

Sidney, Nebraska

About Fry, Inc.

Eddie Bauer Ann Arbor Chicago New York San Francisco

Media contact:

Brian Barthelmes


[email protected]

Airfoil Public Relations – High Tech PR


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