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California Mental Health Services Authority (CalMHSA) Launches Campaign to Engage Youth in Fight Against Stigma and Discrimination

SACRAMENTO, Calif. May 23, 2012

Wayne Clark Monterey County

The consequences of mental illness for the individual and society can be staggering – unnecessary disability, unemployment, substance abuse, homelessness, inappropriate incarceration, even suicide.

Mental illness and the stigma and discrimination that come with it are misunderstood. Many Californians have misconceptions about people living with mental illness, and these misunderstandings and misconceptions can prevent people from getting help.


There is an opportunity to address this issue with young Californians whose attitudes about mental health issues are being shaped now. A separate study, examining attitudes about mental illness in the 14-24 age group, shows adolescents and young adults care deeply about each other. They want to contribute to society, and they want to be involved in social issues. The more they become aware of mental health issues, the more they care and want to be involved. When empowered with the right tools and confidence, young people have the opportunity to move from bystander to change maker.



Later media efforts will zero in on 9-13 year-olds to stop stigma before it starts by increasing awareness and understanding of mental health issues, and on adults 25+ who make decisions around housing, jobs and relationships and influence how people affected by mental health challenges are socially included, valued, and supported. Susan Keys USA

California November 2004 California

The MHSA supports county mental health programs and monitors progress toward statewide goals for children, transition-age youth, adults, older adults and families. It addresses a broad continuum of prevention, early intervention and service needs and the necessary infrastructure, technology and training elements to effectively support this system.

The anti-stigma and discrimination campaign is one of several prevention and early intervention initiatives funded by the MHSA and administered by CalMHSA. The other two focus on suicide prevention and student mental health needs.
California Mental Health Services Authority

SOURCE California Mental Health Services Authority (CalMHSA)

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