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Call for Speakers Announced for 2010 PODi AppForum

The PODi AppForum will be held January 25-27, 2010 at MGM Grand Hotel in Las Vegas. Its lively educational sessions attract hundreds of print & marketing pros who use digital printing technologies & 1:1 marketing strategies to grow business. Qualified speakers are invited to submit proposals before September 10, 2009.

Rochester, NY — August 6, 2009 — PODi, the Digital Printing Initiative, announced today that the 2010 AppForum will be held January 25-27 at the MGM Grand Hotel in Las Vegas and speaker submissions are now being accepted. The open submission process is an opportunity for qualified candidates to participate in this high-visibility event, attended by hundreds of print service providers, marketing professionals, and other leaders in the digital print industry. All speakers will receive a complimentary registration for the regular conference sessions on January 26th and 27th, 2010, with full access to educational sessions and networking events.

Qualified speakers may submit their proposals online at until September 10th, 2009. Successful candidates will have unique, results-driven digital print or marketing stories, strategic business or sales knowledge, exceptional technical proficiencies, or expertise in new, profit-generating applications, including cross-media, direct marketing, web to print, social media, and more. New ideas and proposals geared to these tracks are welcome:

  • Sales & Business Strategies
  • Direct Marketing
  • Leading Edge Applications
  • Operations


Session format is flexible and interactivity is encouraged, with panels, case studies, tutorials, hands-on and discussion groups, or research results. Regular sessions are a half-hour to an hour in length; pre-conference intensives are presented in half-day sessions on Monday, January 25, and cover subjects in greater detail. In addition, PODi is interviewing Keynote Speakers and suggestions are welcome.

AppForum attendees expect to learn new ideas and find innovative answers on how to grow business and increase revenues. “Our speakers have to deliver. They make this event,” says Rab Govil, PODi President & Caslon CEO. “Every year we focus on finding experienced, inspiring thought-leaders, committed to sharing their knowledge, insights and vision.” 2009 AppForum attendee and PODi member, Ken Carlsen from Repro Studio in Norway, summed up the experience. ”The reason the AppForum is a 10 is that you are so good at selecting speakers!”
Speaker applications are being accepted online at Completed information should be received before September 10, 2009. Questions may be directed to Christine DeLooze at

The PODi AppForum is produced by Caslon, a PODi Affiliate. Visit our website for more information on the 2010 AppForum. Sponsorship opportunities are also available.

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Media Contact:    Christine DeLooze        



About the PODi AppForum
The annual three-day PODi AppForum is the only conference dedicated exclusively to digital printing applications, and the focused agenda lets attendees concentrate on issues that matter most to their business success. Thought-provoking sessions tackle productivity, operations, applications, technology, one-to-one campaigns, business strategies, selling and more. Print service providers and marketing experts learn the latest trends in selling and using digital print solutions. The diverse audience of printing and marketing professionals, end users, technology experts and others make the AppForum a productive and stimulating networking opportunity. The intimate, low-key vendor hall encourages meaningful one-to-one communications, while showcasing the latest digital technology and professional services.

About PODi

PODi ( is an industry initiative with hundreds of member companies, including Executive Board members EFI, Pitney Bowes and Xerox. The organization’s goal is to drive demand for marketing applications powered by digital print & help members build successful digital print businesses. Membership in PODi is open to companies and organizations involved in digital printing.

About Caslon
Caslon ( helps companies leverage rapidly advancing digital technologies, especially digital printing. Since 1998, Caslon has been the international Affiliate of PODi, the Digital Printing Initiative. Caslon provides top-level services for the PODi organization, including managing the online case study database, the annual PODi AppForum, Find a Service Provider and the S3 Council.

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