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Campus Management Poll Finds Traditional Communications Less Effective When Communicating With Students

BOCA RATON, Fla. Feb. 23, 2011

When it comes to communicating with students, of the 151 university administrators polled from a full range of public, private and proprietary institutions, three-quarters (75 percent) believe that email is the most effective way to communicate with students, followed by website postings (45 percent) and text messaging (33 percent).  Telephone and traditional printed mailings fell to the bottom with only 31 percent and 14 percent, respectively, indicating these communications tools are less effective.  

the United States Timothy S. Gilbert

When asked where CRM (Constituent Relationship Management) software is the most beneficial, more than half of the respondents answered "recruiting" (61 percent), while one in four (24 percent) cited that CRM would be most beneficial to enhance "student services." On the rise, fundraising (10 percent) and alumni relations (5 percent) are now cited as uses of CRM above and beyond admissions departments.  

"More and more colleges and universities are envisioning CRM as a strategy to be utilized throughout the lifetime of their constituency," said Mr. Gilbert.  "The trend in the next three years is to expand CRM from recruitment and student services, into a more holistic view of the student and employee lifecycle –from admissions through alumni relations, workforce, and all other sources of funding and gifts."

About Campus Management Corp.

More than 1,700 colleges, universities, foundations and other organizations in 17 countries rely upon Campus Management Corp® enterprise software products and services. Talisma® is part of Campus Management’s CampusVue® Ecosystem, a vision for a fully integrated, centralized administrative and e-Learning platform that unifies services, academic delivery, administrative management, and reporting for the range of public, private, and proprietary postsecondary institutions.

SOURCE Campus Management Corp.

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