BOCA RATON, Fla. May 23, 2012
Although a third (36 percent) of respondents indicated that departments or campuses independently communicate with their constituents, creating major issues across their institutions, two-thirds (64.5 percent) of respondents indicated that various offices and departments would be likely to share student, alumni and donor information with each other.
Of those respondents whose university doesn’t have a lifetime engagement strategy, a majority (85 percent) recognizes its importance and have indicated that they are interested in developing a strategy. Fourteen percent indicated their university has a strategy in place that is being implemented and 21 percent are in the process of developing a strategy.
Many universities use a customer relationship management (CRM) system to implement lifetime engagement programs across campuses and departments. More than half (56 percent) of those surveyed believe that enterprise-wide CRM solutions make for better coordination across departments or schools. A quarter (25 percent) believe it helps them collect better data from constituents that can then be used in planning and 18 percent believe that enterprise-wide CRMs improve brand loyalty through effective communications.
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