Latest News Expands Certified Pre-Owned Vehicle Program With Mazda Partnership

CHICAGO Jan. 19, 2011

Eric Watson

Michael Page

With the addition of Mazda,’s certified pre-owned partnership network includes 31 brands. The program’s growth coincides with increasing consumer interest in and sales of factory-certified vehicles. According to Autodata Corp., 2010 closed with 10 consecutive months of year-over-year improvements for a gain of 7.1 percent versus 2009.

By partnering with, automakers receive additional prominence for their certified inventory. Mazda’s CPO vehicles will be distinguished by a manufacturer-certified logo to help in-market shoppers identify them on search results pages. Consumers researching these cars on can learn about purchasing a certified vehicle, access more details about specific certification programs and contact local dealers.

About Mazda North American Operations

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