"It is interesting that this vehicle was not noted in other recent articles about popular Gen Y vehicles, but the reason is clear. When pushed offline and into the world of physical, face-to-face negotiation, the Gen Y buyers revert to avenues that reduce the face-to-face negotiation requirements. In the unlimited CarWoo! MarketPlace, where they can get the car they really want, without the troubling aspects of the transaction, they choose differently. They choose the Honda Fit."