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CASIO Launches ‘Tougher is Smarter’ Campaign

DALLAS July 20, 2011

The G’zOne Commando is unique from other phones in that it can essentially be beaten up and still function properly. CASIO created the campaign with the belief that the best way to show customers the extreme durability and reliability of this phone is for the company to test it themselves.

The G’zOne Commando is ideally suited for anyone with an active lifestyle and those who are prone to mishaps with their phones. The device can be submerged in three feet of water for up to 30 minutes; offers military-grade resilience against drops and extreme weather conditions; and comes equipped with Wi-Fi, mobile hot-spot capability for up to five devices, GPS, and high-security features for corporate e-mail.

Other key features of the product include G’zGEAR software, which allows the user to navigate outdoor environments with eight applications to enhance an active lifestyle. Applications include Earth Compass, Walking Counter, Adventure Training, Trip Memory, Tides, Thermometer, Sun/Moon Tracker and Star Gazer.

Los Angeles July 28-31

About NEC CASIO Mobile Communications, Ltd.

May 1, 2010 June 1, 2010

SOURCE NEC CASIO Mobile Communications, Ltd.

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