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CEDAR Document Technologies Profiled in New Analyst Perspective for Life & Annuities Carriers on Enhancing Customer Communications and Interactions

Atlanta, GA (PRWEB) February 15, 2012

In this report, “Customer Acquisition in Life and Annuities: Enhancing Customer Interactions”, SMA looks at the importance of acquiring new customers in the life and annuities insurance business and how communications and correspondence drive value.                    

“Insurance customers and agents are increasing their demands for the delivery of information and correspondence to new types of devices, including mobile devices,” says Mark Breading, Partner at Strategy Meets Action. “As the insurance industry evolves to even higher levels of e-delivery, the ability to offer and manage client delivery preferences is critical.”

CEDAR’s platform provides insurers with better management control of the transition from paper-based delivery to e-delivery, and offers flexibility with a services-based model that can be implemented rapidly as a secure hosted service. CEDAR’s Software as a Service (SaaS) model also lessens the dependency on IT staff by enabling business users and compliance departments to have more control over both system and rules configuration. The result is shorter turnaround times to update government-regulated documents.

“Insurers that make the move to a common platform for all customer communications are better able to provide timely and information-rich interactions with their customers and agents,” says Lee Nagel, CEDAR’s VP, Insurance Practice. “Once again, we’re delighted that SMA recognizes the benefits we provide insurance carriers, and included CEDAR in their analysis.”

To access a free copy of the Strategy Meets Action report, visit

About CEDAR: CEDAR Document Technologies, Inc solves the communications challenges of many Fortune 500 companies. CEDAR’s Communications and Servicing Platform enables companies to communicate with customers across multiple distribution channels including email, mobile, website, interactive PDF, SMS, Fax, IVR, and traditional print/post. CEDAR’s platform addresses the requirements of both regulators and customers for personally relevant communications and increased self-service. CEDAR’s platform integrates with clients’ core systems to unlock the communications potential of the data inside. CEDAR’s technology is highly scalable and flexible, delivering integrated services for complex customer communications across mediums.

About SMA: Exclusively servicing the insurance industry, Strategy Meets Action (SMA) blends unbiased research findings with expertise and experience to deliver business and technology insights, research, and advice to insurers and IT solution providers. By leveraging best practices from both the management consulting and research advisory disciplines, SMA’s services are actionable, business-driven and research-based – where strategy meets action – enabling companies to achieve business success. Visit for more information about SMA.

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