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CFO Research Announces the 2013 “CFO Five” Finance-Executive Insights – Topical Surveys of Finance Executives Inform Strategic Decision Making

  •     Creating the Adaptive Enterprise: In a CFO/SAP study, 79% of senior finance executives whose information systems are integrated down to the business unit level said that they could adapt easily to the increasing complexities of their business environment. Of those lacking the same level of integration, only 42% said their financial systems can adapt easily. Future-Proofing the Complex Modern Business
  •     Making the Case for Improving the Business: A CFO/Alix Partners survey of senior finance executives found that 45% reported that their firm had failed to fund a worthwhile IT project aimed at “improving the business” because the responsible teams did not adequately formulate, document, and present the business case for doing so. Maximizing the Value of Information Technology
  •     Missing Out on Sales Improvement: A CFO/IBM Business Analytics study of senior finance executives found that only 24% report that their finance function is “very effective” at providing data and analysis that improve sales management decision making; and only 18% report that their finance function is “very effective” at ensuring that relevant sales information is put to good use. Better Data, Better Decisions
  •     Finding Time for Planning and Analysis: A CFO/Workday study found that 86% of senior finance executives believe that a finance organization should ideally spend most of its time on “business planning, analysis, and decision support,” but only 48% report that their finance organization actually spends the time it needs on business planning, analysis, and decision support. CFOs on Managing Finance Technology
  •     Expressing Concern for Employee Retirement: A CFO/Prudential survey of senior finance executives found that 65% believe a significant portion of their employees will have to delay retirement due to inadequate retirement savings. The survey highlights the need for additional defined contribution plan investment options and other features. Balancing Costs, Risks, and Rewards

“Each year there are a number of research findings that jump off the page,” says Celina Rogers, VP of Research at CFO Publishing. “The CFO Five insights typically represent thinking that is always compelling and often counter-intuitive. We are grateful that our corporate underwriters allow us the independence and editorial freedom to share this work with the community of senior finance executives.”

About CFO Research

CFO Research delivers unparalleled access and industry expertise to companies seeking to reach senior decision makers in finance. CFO Research underwriters demonstrate thought leadership by offering senior finance executives valuable, co-branded information on topics that are of interest to audience and underwriter alike.

CFO Research is part of CFO Publishing LLC, which also produces CFO magazine,, and CFO Conferences.

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