WHIPPANY, N.J. Feb. 24, 2011 StorefrontBacktalk Feb. 24
Shopkick systems sit in some of retail’s largest chains including Best Buy, Target, Macy’s, Crate & Barrel, Sports Authority, American Eagle Outfitters and Wet Seal. That’s one reason why this issue is so potentially disruptive. The second reason is that this fraud effort is so extremely easy for consumers to do. It requires no jailbreaking of phones, no scripting or anything else. All consumers have to do is go to the fraudster’s Web site and play an MP3 file while their phones are nearby. The barrier to entry for this fraud is frighteningly low.
StorefrontBacktalk Evan Schuman
This issue is important now as retailers are experimenting with a wide range of mobile applications. "Today, vendor incentives of various forms mean that the major chains are likely not paying much—and, most likely, nothing at all—for participating in these mobile trials," the report said. "That means that even if it yields just a few new customers, it’s worth it. What about months from now when retailers will be expected to pay for every customer who checks in? Does this undermine the faith in the accuracy of these first-generation mobile systems?"
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Evan Schuman [email protected]