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Chrome Systems’ Accessories Web Service Leverages Social Media and Mobile to Help Automotive Retailers and Portals Sell More Accessories

PORTLAND, Ore. July 20, 2011 Chrome Systems, Inc. Accessories Web Service

http://photos.prnewswire.com/prnh/20110125/NY35848LOGO

With this new solution, accessories information can now be included on detailed vehicle pages, alongside new and used inventory, on social media sites such as Facebook and Twitter, in mobile applications, in CRM and Lead Management tools, and in printed or electronic accessories catalogs or brochures, as well as part of the in-store selling process.

Chrome’s Accessories solution can be seamlessly integrated into online applications and in-store selling tools, while allowing retailers to maintain complete control over the look and feel of the information being presented to the customer. The solution also supports all major OEM/brand accessories catalogs, Chrome StyleID-based searches, daily data updates, dealer customized pricing, and Chrome’s "Cool Ideas" dynamic displays of accessorized vehicles.

Amit Maheshwari $38 billion

About Chrome ( www.chrome.com )

Chrome Systems, Inc., provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the automotive retail industry.  Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook, and since 1986 has collected, analyzed and enhanced "raw" automotive data from all manufacturers.  

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SOURCE DealerTrack Holdings, Inc.

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