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Claritics Partners with Roar Engine to Provide Analytics for New Virtual Goods Platform

“This is the first time that game developers outside of the top few have had this sort of analytics power available,” said Mr Pai. “We capture the data, provide the insights and give you the tools to make major improvements in acquisition, engagement and monetization without the massive amount of development time and investment normally required.”

roar.io will be demonstrated at the Claritics booth today in the Game Developers Conference (GDC) Expo Hall at the Moscone Center in San Francisco, California. Developers signing up for a roar.io account at GDC have the chance to win $1,000 towards roar.io services.

About Claritics
Claritics is the leading User Intelligence platform that improves user acquisition, engagement and monetization campaigns for social and mobile application developers. Claritics uses data-rich analytics to help its customers gain immediate, actionable insights into user behavior. The company’s cloud-based analytics platform can be implemented with little to no IT resources and delivers easy-to-understand, pre-packaged, domain specific reports that can also be customized in order to suit any customer’s needs. Headquartered in Mountain View, California, the company works with popular app developers including TheBroth, Gamester and many others, tracking more than 20 million active users each month. Claritics is venture-capital backed and led by a seasoned management team with deep expertise in social media marketing and big data analytics. For more information, visit http://www.claritics.com.

About Roar Engine
Roar Engine, Inc. is a wholly owned subsidiary of privately held Australian company, Run With Robots Pty Ltd. The company was founded in December 2008, as a social game development studio, by Clint Walker and Dr Michael Anderson after exiting their previous company, Rising Sun Research. The founders pivoted in 2010, leveraging the server infrastructure they’d built for cross-platform games and their experience building server based production tools, to create Roar Engine, a configurable web API for building cross-platform social game backends. Roar Engine is currently in private beta, with over 1,500 registered developers, powering games by Neon Play, The PRA/Halfbrick, and Hive Media. Sign up for roar.io at http://admin.roar.io/.

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/3/prweb9264121.htm

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