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Clearstream Launches Clearview – Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues

CHICAGO April 26, 2012 comScore March 2012 Clearstream

The new tool, Clearview, delivers unmatched object and audio recognition capabilities. This gives Clearstream the ability to scan for inappropriate content such as guns or nudity and identify logos within the video stream to ensure brand safety.

Bob Bernstein

Clearstream provides advanced in-stream video scanning services featuring object recognition, audio recognition and detailed video output characteristics. Unlike competing services, Clearstream scans inside and outside the video player rather than just the surrounding page, and provides the advertiser with the video in its original form or on a frame-by-frame, a service no other organization offers.

Chicago

Clearstream offers the first credible  standard for online inventory, a metric that enables brands to justify investments in the online video market, by delivering qualitative and quantitative data, including information on placement (in-banner vs. in-stream), production quality (standard or high-definition), player type (web, mobile, tablet or connected TV) and advanced video content and quality analytics through Clearview and other patent-pending technology tools. With Clearstream’s innovative object and audio recognition technology, ability to identify video output attributes, comprehensive scanning services and video display capabilities, agencies and advertisers can monitor results in real time and optimize campaigns to ensure effective video advertising reach online.

www.clearstream.tv

About Clearstream:
Chicago www.clearstream.tv for more information.

SOURCE Clearstream

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