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Companies Worldwide Gain Competitive Edge With Business Analytics Solutions From SAP

LONDON Jan. 31, 2011 / SAP AG business intelligence (BI) enterprise information management (EIM) SAP® BusinessObjects™ portfolio Albemarle Connexions Cheshire & Warrington DigitalGlobe InterCall Takasago Europe Gartner Business Intelligence Summit London

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Albemarle Creates Winning Formula for Powering Business Decisions

Louisiana Albemarle SAP® BusinessObjects™ Web Intelligence® SAP® BusinessObjects™ Dashboards SAP® BusinessObjects™ Data Integrator

Rodney Nijoka

Connexions Cheshire & Warrington Fosters an Understanding of Information

Connexions Cheshire & Warrington Cheshire Warrington, England SAP® Crystal Reports® Server Maven Solutions SAP® BusinessObjects™ Edge BI

Catherine Moore

DigitalGlobe Zooms in, Focuses on Data

Colorado DigitalGlobe SAP® BusinessObjects™ Data Services SAP® BusinessObjects™ Data Federator

Scott Hicar

InterCall Listens Closely to Customers

Chicago InterCall SAP® Crystal Reports® software

Due to the integration among the various SAP BusinessObjects solutions, a rapid implementation was completed, enabling the InterCall team to focus on the customers’ needs and design process, easily bringing information into dashboards and structuring them to best meet customers’ decision-support requirements. The result is that InterCall customers can now access actionable information through a central customer portal to get a global view of their conferencing activity and implementation.

Raju Iyer

Matt Boettinger

Takasago Europe Keeps Finger on the Pulse of KPIs

Germany Takasago SAP® ERP

Holger Reinbold

Steve Lucas

About SAP

www.sap.com

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2011 SAP AG. All rights reserved.

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For more information, press only:

Scott Behles, SAP, +1 (917) 494-2009, [email protected] , EST

Hilmar Schepp, SAP, +49 (6227) 7-46779, [email protected] , CET

SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EST; [email protected]

Jeff Shadid, Burson-Marsteller, +1 (214) 224-8419, [email protected] , CST

SOURCE SAP AG

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