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Compass Intelligence Survey Shows More than One-fifth Plan to Purchase Tablets in the Next 12 Months

SCOTTSDALE, Ariz. July 12, 2011

To be expected, Apple (1st and 2nd generation) was the top tablet currently owned and was also the top brand selected for those that plan to purchase one or more tablets.  Other brands evaluated include RIM’s Blackberry Playbook, Motorola’s Xoom Tablet, Samsung’s Galaxy Tab, Dell’s Streak Tablet, HP’s Touchpad Tablet, and a handful of others.

Other key findings include:

  • Tablets are still seen as an entertainment or recreational device, and most continue to purchase for personal use and not business use
  • Professional Services, Finance/Insurance, and Construction/Field Services appear to be the top industries in terms of opportunity, as these 3 industries were among the top in terms of plans to purchase tablets in the next 12 months
  • Businesses with 5 to 99 employees (the small business segment) appear to be more likely to buy tablets than other sized firms, as roughly 30% plan to purchase tablets in the next 12 months

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Denise Myers

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SOURCE Compass Intelligence

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