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Competitive Intelligence in Sales and Marketing Can Be Increased with a Mapping Software

Check out these ways on how competitive intelligence can be gathered and used in sales and marketing using Mapline’s easy to use mapping solutions.

NAPERVILLE, IL, November 21, 2014 /24-7PressRelease/ — Data tells a lot about customers’ purchasing behaviors and patterns. It speaks volumes when it comes to creating future business plans. Sales teams can utilize tons of data information of their customers, initiatives and products. Data is equally needed when understanding competition as the users can identify what their competitors are planning. This competitive intelligence helps the sales team to be more efficient and is also vital for strategic decisions. To gather this type of competitive intelligence, most companies rely on a mapping software called Mapline. In many years, it has maximized the use of mapping technology and developed tools to support the growing needs of companies from different industries.

Gathering competitive intelligence using mapping tools through Excel is a good way to start. Mapline makes it possible for the users to save loads of data because of its enhanced and more secured SSL connection. When data is plotted on a map, competitive intelligence can be identified which help a lot in the increase of sales and marketing.

Mapping – The Simplest and Easiest Way to View Data

Mapline is the simplest mapping software to use. Why? Because it allows the users to export geographic location data sets quickly. With its improved geocoding services, the users can view their maps in a minute. It gives them more needed time to analyze the ap points and identify only information that matters to know their customers and competitors alike. Especially is sales, time is highly valuable. So when companies visualize the vital information, they can act quickly to introduce new products, re-create business plans, and refresh marketing strategy.

Other mapping tools are also available to use like exporting distance grid containing distances between all points in two data sets. This tool is essential when analyzing distances between sales points and sales targets.

Sales and Marketing Target

Mapline encourages sales teams to be customer-oriented. When they plot their customers’ addresses along with other local geographic location data sets like gasoline stations, malls, hospitals, schools, parks and recreations, they are able to focusing on the reasons behind the purchasing patterns of their customers. To make the data visualization more satisfying, Mapline designed unique markers to represent data sets. This powerful map visualization is helpful to clearly identify the connections and even the needs of the customers more easily. When mapping is used, long-term customer satisfaction can be achieved as the companies are placing the needs of their customers first while continuing to develop solutions for more local target products and services.

Learning about local settings is made more accurate with Mapline’s features of territory sets. In a few minutes, the users can add local territory boundaries to their maps and draw custom territories on maps.

One of the mapping tools that has been reliable in identifying competitors’ strengths and weaknesses is heat mapping. It is a rich source of competitive intelligence because as the users map their competitors’ data, they can identify competitors’ projects and products, while understanding new trends and potential market segments for sales.

Sharing Competitive Intelligence

Sharing newly found insights across the company’s network is a great way to increase the levels of competitive intelligence. Mapline helps the users to accomplish that by having them share the maps easily and embed maps on the website.

Interested in enhancing your company’s competitive intelligence? Ask Mapline about it. Visit the website now at

Mapline develops tools to transform analysis into a visual experience. It’s mapping technology is one of the most powerful ways to visualize data from Excel spreadsheets to optimize logistics, enhance market planning, identify growth opportunities, or mitigate market risks. Mapline leads in data simplification and presentation and is committed to delivering the tools businesses need to outpace competition.

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