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ComScore Media Metrix Ranks Top 50 U.S. Web Properties for December 2010

RESTON, Va. Jan. 24, 2011 December 2010

http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO

Jeff Hackett

E-cards and Greetings Spread Holiday Cheer

E-card sites, allowing friends and family to send digital seasonal greetings, ranked as the second top gaining category for December growing 32 percent to 27.4 million visitors. MyFunCards.com ranked as the #1 e-card site with 7.1 million unique visitors (up 77 percent), followed by AG Interactive with 5.9 million visitors, a 47-percent increase. Evite.com came in third with 5.4 million, while 123Greetings.com saw 3.3 million visitors (up 35 percent).

The Flowers/Gifts/Greetings site category saw a spike in activity during the month as 36.5 million visitors browsed gift ideas and made easy purchases. AmericanGreetings Property ranked as the category leader with 10.6 million unique visitors in December (up 28 percent). Gifts.com took the #2 spot with 7.7 million visitors, (up 36 percent), followed by Hallmark with 3.8 million (up 10 percent) and 1-800-Flowers.com, Inc. with 2.4 million (up 40 percent). ProFlowers.com more than doubled its audience in December, attracting 2.1 million visitors.

Shipping Sites on the Move

Shipping sites stayed busy throughout the month as they helped deliver gifts in time for the holidays. More than 33.6 million Americans visited a shipping site in December, up 29 percent from the prior month. UPS Sites came in at the top with 17.5 million visitors (up 37 percent), followed by USPS.com with 14.9 million (up 41 percent) and FedEx with 11.7 million (up 36 percent).

Jewelry Sites Shine in December

Many Americans returned to making purchases of luxury goods this holiday season, sending an all-time high of 26.2 million unique visitors to Jewelry/Luxury Goods/Accessories sites during the month. BradfordExchange.com took the top stop in the category with 2.8 million unique visitors in December (up 15 percent), followed by Zale Corporation with 2.3 million visitors (up 26 percent), Coach.com with 2.1 million (up 14 percent) and Swarovski.com with 2.0 million (up 13 percent).

Financial Sites Soar as Q4 Winds Down

Business/Finance sites saw significant growth during the month as businesses turned to focus on closing their books for the year. Financial Information/Advice sites in particular reached a record level of 50.4 million visitors. Tax sites also jumped in December, increasing 40 percent to more than 6 million unique visitors.

Top 50 Properties

Yahoo! Sites ranked as the #1 property in December with 181.2 million visitors, followed by Google Sites with 179.3 million and Microsoft Sites with 177.0 million. Amazon Sites, which saw its highest month of traffic on record from the holiday shopping surge, climbed 3 positions to rank as the #7 property overall with more than 91 million visitors. The Weather Channel and WeatherBug property both moved up the rankings in December – jumping 6 positions and 8 positions, respectively – as the combination of winter blizzards and holiday travel had consumers urgently checking for weather updates.

Top 50 Ad Focus Ranking

Google Ad Network led the December Ad Focus ranking with a reach of 93.3 percent of Americans online, followed by Yahoo! Network Plus with an 86.6-percent reach, Yahoo! Sites with 85.5 percent and AOL Advertising with 85.0 percent. Amazon.com climbed 5 positions to capture the #37 spot with a 36.0-percent reach.

October 2010

Table 1

comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)

December 2010 vs. November 2010
Total U.S. – Home, Work and University Locations

Source: comScore Media M etrix

Total Unique Visitors (000)

Nov-10

Dec-10

% Change

Rank by Unique Visitors

Total Internet : Total Audience

212,296

211,860

N/A

McAfee.com Sites

3,838

9,735

154

173

JibJab Media

4,534

10,601

134

153

KeywordBlocks.com

3,114

6,487

108

233

SurfCanyon.com

4,651

8,218

77

198

FunnyorDie

4,453

7,245

63

221

Blinkx

4,292

6,440

50

235

Weather Underground

9,768

14,072

44

115

Wizard101.com

5,374

7,675

43

212

USPS.COM

10,569

14,856

41

106

UPS Sites

12,751

17,454

37

90

*Ranking based on the top 250 properties in December 2010. Excludes entities whose growth was primarily due to

implementation of Media Metrix 360 unified digital audience measurement.

Table 2

comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)

December 2010 vs. November 2010

Total U.S. – Home, Work and U niversity Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Nov-10

Dec-10

% Change

Total Internet : Total Audience

212,296

211,860

Business/Finance – Taxes

4,291

6,016

40

Services – e-cards

20,665

27,376

32

Directories/Resources – Shipping

26,186

33,671

29

Retail – Flowers/Gifts/Greetings

30,233

36,505

21

Retail – Jewelry/Luxury Goods/Accessories

22,181

26,188

18

Business/Finance – Financial Information/Advice

43,156

50,375

17

Retail – Sports/Outdoor

32,731

37,811

16

Retail – Movies

27,891

32,104

15

Retail – Toys

27,040

30,812

14

Travel – Airlines

25,768

29,038

13

Table 3

comScore Top 50 Properties (U.S.)
December 2010
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix

Rank

Property

Unique Visitors

(000)

Rank

Property

Unique Visitors

(000)

Total Internet : Total Audience

211,860

1

Yahoo! Sites

181,219

26

ESPN

40,158

2

Google Sites

179,252

27

Federated Media Publishing

39,089

3

Microsoft Sites

176,963

28

YellowBook Network

38,199

4

FACEBOOK.COM

153,886

29

Gannett Sites

37,935

5

AOL, Inc.

111,938

30

Target Corporation

37,289

6

Ask Network

94,353

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