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ComScore Media Metrix Ranks Top 50 U.S. Web Properties for June 2011

RESTON, Va. July 22, 2011 June 2011 comScore Media Metrix

http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO

Jeff Hackett

Travel Bug Quickly Spreads in June

An all-time high of 116 million people visited the Travel category in June, with half of the month’s top-gaining categories falling under this umbrella. Travel – Ground/Cruise sites saw the strongest gains, up 14 percent to nearly 13.5 million visitors. Amtrak.com ranked #1 with 2.6 million visitors (up 14 percent), followed by FirstGroup plc with 2.2 million (up 22 percent). Rivals staked out third and fourth place in the ranking, with Carnival Cruise Lines attracting 1.5 million visitors (up 9 percent) and Royal Caribbean Cruises Ltd with 1.1 million visitors (up 19 percent).

Hotel and Resort sites also saw a boost during the month with 34.8 million people visiting the category, up 13 percent versus May. Hilton Hotels took the top spot with 5.4 million visitors (up 24 percent), followed closely by Marriott with 5.4 million (up 18 percent). Choice Hotels International attracted 4.0 million visitors in June (up 40 percent), followed by InterContinental Hotels Group with 3.9 million and Wyndham Worldwide with 3.5 million, up 25 and 23 percent, respectively.

Online Travel Agent sites were popular among travelers looking to shop around for vacation deals and package discounts, rising 10 percent to 42 million visitors in June. Expedia Inc reached 28.1 million visitors during the month (up 15 percent), followed by Priceline.com Incorporated with 13.5 million (up 16 percent), Orbitz Worldwide with 10.9 million (up 10 percent), Fareportal Media Group with 7.5 million (up 1 percent) and Travelocity with 7.1 million (up 14 percent).

Americans Shop Sporting Goods and Toys for Summer Fun

Retail – Sports/Outdoor sites took the #2 spot on the top-growing categories list as Americans embraced the warm weather with outdoor activity. More than 32 million people visited the category during the month, up 14 percent overall, with eBay Sports U.S. earning the top ranking with 3.9 million visitors (up 18 percent). SportsAuthority.com came in second with 3.0 million visitors (up 94 percent), followed by DicksSportingGoods.com with 2.7 million visitors (up 15 percent). Cabelas Inc saw 2.4 million visitors (up 24 percent), while BassPro.com rounded out the top five with 1.7 million (up 20 percent).

15.7 million Americans visited a Toy site in June, as parents looked for ways to keep their kids entertained while out of school for the summer. Toysrus Sites led the category with 5.9 million visitors (up 16 percent), followed by The LEGO Group with 2.5 million (up 11 percent), Disney Shopping with 1.2 million (up 7 percent) and AmericanGirl.com with 890,000 (up 26 percent).

Top 50 Properties

Google Sites ranked as the #1 property in June with 182.5 million visitors, followed by Yahoo! Sites with 178.4 million and Microsoft Sites with 173.6 million. Amazon Sites jumped 1 position to rank #6 with 95.8 million visitors, Disney Online jumped 8 positions to #32 (32.6 million visitors), and Twitter.com jumped 9 positions to #37 (30.6 million visitors). Expedia Inc appeared in the top 50 ranking at #39 (28.1 million visitors).

Top 50 Ad Focus Ranking

Google Ad Network led the June Ad Focus ranking with a reach of 92.8 percent of Americans online, followed by Yahoo! Network Plus (86.3 percent), AOL Advertising (85.9 percent), Yahoo! Sites (83.2 percent) and Google (82.2)

Table 1

comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)

June 2011 vs. May 2011
Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

May-11

Jun-11

% Change

Rank by Unique Visitors

Total Internet : Total Audience

216,250

214,474

-1

N/A

ABC Family

1,869

6,627

255

226

American Express

8,058

11,323

41

134

Dish Network Corporation

6,067

8,086

33

188

The Mozilla Organization

13,135

16,351

24

92

ImageShack

7,957

9,761

23

158

Groupon

12,032

14,473

20

107

EA Online

13,224

15,884

20

94

Zynga.com

5,912

7,066

20

208

UrbanDictionary.com

5,235

6,190

18

240

WildTangent Media

17,063

20,021

17

67

*Ranking based on the top 250 properties in Jun e 2011. Excludes entities whose growth was primarily due to tagging through unified digital audience measurement.

Table 2

comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)

June 2011 vs. May 2011

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

May-11

Jun-11

% Change

Total Internet : Total Audience

216,250

214,474

-1

Community – Pets

19,123

22,061

15

Retail – Sports/Outdoor

28,719

32,665

14

Travel – Ground/Cruise

11,852

13,466

14

Travel – Hotels/Resorts

30,825

34,774

13

Travel – Transactions

3,806

4,258

12

Retail – Toys

14,077

15,737

12

Services – Incentives

21,248

23,653

11

Travel – Online Travel Agents

38,214

41,996

10

Travel – Car Rental

6,343

6,958

10

Health – Pharmacy

4,800

5,244

9

Table 3

comScore Top 50 Properties (U.S.)
June 2011
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix

Rank

Property

Unique Visitors

(000)

Rank

Property

Unique Visitors

(000)

Total Internet : Total Audience

214,474

1

Google Sites

182,537

26

Technorati Media

36,281

2

Yahoo! Sites

178,383

27

ESPN

36,204

3

Microsoft Sites

173,562

28

Wal-Mart

35,807

4

Facebook.com

160,879

29

LinkedIn.com

33,904

5

AOL, Inc.

110,447

30

Tribune Interactive

33,556

6

Amazon Sites

95,771

31

Adobe Sites

33,214

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