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ComScore Media Metrix Ranks Top 50 U.S. Web Properties for March 2012

RESTON, Va. April 24, 2012 March 2012 comScore Media Metrix $656 million

http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO

$656 million Jeff Hackett



Airline sites grew 8 percent to 29.8 million visitors in March, with Southwest Airlines Co. ranking first in the category with 10.9 million visitors (up 17 percent). Delta Airlines secured the #2 spot with 6.1 million visitors (up 9 percent), followed by United Airlines with 5.4 million (up 61 percent), American Airlines with 4.8 million (up 8 percent), JetBlue Airways with 3.3 million (up 1 percent) and US Airways Group, Inc. with 2.6 million (up 8 percent).



Table 1

comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)

March 2012 vs. February 2012

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Feb-12

Mar-12

% Change

Rank by Unique Visitors

Total Internet : Total Audience 

219,988

224,020

2

N/A

PerformerSoft.com

3,660

9,225

152

186

Sun Microsystems, Inc.

5,986

8,410

40

201

Babylon.com

6,383

8,824

38

196

CollegeHumor Media

5,690

7,549

33

218

TheStreet Sites

5,418

7,079

31

234

MLB

7,863

9,758

24

177

DailyMotion.com

11,474

13,824

20

118

SB Nation

9,082

10,865

20

153

Instagr.am

6,906

8,208

19

204

ESPN

31,744

37,721

19

26

March 2012

 

Table 2

comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)

March 2012 vs. February 2012

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Feb-12

Mar-12

% Change

Total Internet : Total Audience 

219,988

224,020

2

Gambling – Lotto/Sweepstakes

23,158

28,970

25

Travel – Transactions

3,382

3,801

12

Travel – Information

63,312

69,705

10

News/Information – Politics

41,374

45,494

10

Retail – Tickets

26,793

29,193

9

Travel – Airlines

27,520

29,784

8

Entertainment – Humor

57,506

61,382

7

Travel – Car Rental

6,812

7,260

7

Travel – Hotels/Resorts

33,063

35,088

6

Career Resources & Development – Job Search

21,953

23,217

6

 

Table 3

comScore Top 50 Properties (U.S.)

March 2012

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Rank

Property

Unique Visitors

(000)

Rank

Property

Unique Visitors

(000)

Total Internet : Total Audience 

224,020

1

Google Sites

189,662

26

ESPN

37,721

2

Microsoft Sites

178,897

27

Technorati Media

37,455

3

Yahoo! Sites

175,356

28

LinkedIn.com

37,414

4

Facebook.com

158,926

29

AT&T Interactive Network

35,154

5

AOL, Inc.

109,921

30

Adobe Sites

35,078

6

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