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ComScore Releases April 2012 U.S. Online Video Rankings

RESTON, Va. May 18, 2012 comScore Video Metrix

http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO


Top U.S. Online Video Content Properties Ranked by Unique Video Viewers

April 2012

Total U.S. – Home and Work Locations

Content Videos Only (Ad Videos Not Included)

Source: comScore Video Metrix

Property



Total Internet : Total Audience 

180,785

36,848,001

1,307.7

Google Sites

157,663

17,022,226

434.8

Yahoo! Sites

53,604

741,995

73.7

VEVO

49,479

674,183

57.9

Facebook.com

44,298

264,903

27.0

Microsoft Sites

42,833

486,567

42.4

Viacom Digital

41,247

501,100

58.9

AOL, Inc.

38,925

496,400

54.3

Amazon Sites

30,168

104,581

17.4

Hulu

28,233

901,060

228.5

News Distribution Network, Inc.

27,005

186,956

75.2

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.


Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed

April 2012

Total U.S. – Home and Work Locations

Ad Videos Only (Content Videos Not Included)

Source: comScore Video Metrix

Property


Total Internet : Total Audience 

9,478,975

3,937

59.8

51.7

Hulu

1,597,166

670

48.6

10.7

Google Sites

1,319,342

136

17.7

24.3

BrightRoll Video Network**

942,899

566

9.1

33.8

880,522

525

12.7

22.5

TubeMogul Video Ad Platform**

830,621

230

17.1

15.9

SpotXchange Video Ad Marketplace**

666,588

367

12.8

17.0

Tremor Video**

661,727

360

13.2

16.3

Specific Media**

650,578

314

6.9

30.9

ESPN

514,347

189

26.6

6.3

Auditude, Inc.**

511,278

202

11.3

14.8



†Indicates video ad exchange


April 2012 Warner Music

Top YouTube Partner Channels* Ranked by Unique Video Viewers

April 2012

Total U.S. – Home and Work Locations

Content Videos Only (Ad Videos Not Included)

Source: comScore Video Metrix

Property



VEVO @ YouTube

48,307

644,111

56.7

Warner Music @ Youtube

28,632

177,251

25.0

Machinima @ YouTube

23,146

382,360

65.0

Maker Studios Inc. @ YouTube

15,353

165,485

43.9

FullScreen @ YouTube

12,331

58,994

18.1

BroadbandTV @ YouTube

8,218

38,245

17.2

Big Frame @ YouTube

7,266

41,647

20.3

Demand Media @ YouTube

6,321

15,622

8.1

Clevvertv @ YouTube

6,076

12,541

7.6

IGN @ YouTube

5,933

30,663

16.8

*YouTube Partner Reporting based on online video content viewing and does not include claimed user-generated content

April 2012

  • 84.5 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 6.4 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 20.5 percent of all videos viewed and 1.6 percent of all minutes spent viewing video online.

 


www.comscore.com/companyinfo

SOURCE comScore, Inc.

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