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ComScore Releases Inaugural Report, ‘The 2010 Mobile Year in Review’

BARCELONA, Spain Feb. 14, 2011 The comScore 2010 Mobile Year in Review Europe Japan

Mark Donovan

The comScore 2010 Mobile Year in Review

Mobile Media Consumption Intensified in 2010

Smartphones aggressively penetrated the mobile market in 2010, driving an escalation in mobile media consumption by subscribers worldwide. Technological innovations enabled an extraordinary number of new capabilities for mobile devices, even expanding the definition of what it means to be ‘mobile’ through the introduction of tablets, e-readers and other connected devices. As more subscribers access the mobile web in 2011, it will become essential for marketers to reach this rapidly-expanding segment of consumers.

comScore’s report provides insight into the year’s most important trends. Key findings highlighted in the report include:

  • Europe December 2010
  • Network quality and cost of monthly plan were the top 2 purchase consideration factors for mobile subscribers in the U.S. and UK.  
  • Germany Italy Spain France Germany Italy Spain
  • December 2010
  • Japan Japan December 2010
  • Europe December 2010

comScore mobile experts will be presenting insights from the report via live webinar. Please see below for session dates and geographic focuses.

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SOURCE comScore, Inc.

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