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ComScore Reports Record-Breaking $43.4 Billion in Q4 2010 U.S. Retail E-Commerce Spending, Up 11 Percent vs. Year Ago

RESTON, Va. Feb. 4, 2011 $43.4 billion

http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO

Retail E-Commerce (Non-Travel) Growth Rates

Excludes Auctions, Autos and Large Corporate Purchases

Total U.S. – Home/Work/University Locations

Source: comScore, Inc.

Quarter

E-Commerce Spending ($ Millions)

Y/Y Percent Change

Q1 2007

$27,970

17%

Q2 2007

$27,176

23%

Q3 2007

$28,441

23%

Q4 2007

$39,132

19%

Q1 2008

$31,178

11%

Q2 2008

$30,581

13%

Q3 2008

$30,274

6%

Q4 2008

$38,071

-3%

Q1 2009

$31,031

0%

Q2 2009

$30,169

-1%

Q3 2009

$29,552

-2%

Q4 2009

$39,045

3%

Q1 2010

$33,984

10%

Q2 2010

$32,942

9%

Q3 2010

$32,133

9%

Q4 2010

$43,432

11%

Gian Fulgoni $900 million

Other highlights from Q4 2010 include:

  • The top-performing online product categories were Computer Software (excl. PC Games), Consumer Electronics, Books & Magazines (excl. digital downloads), Computers/Peripherals/PDAs, and Toys & Hobbies. Each of the aforementioned categories grew at least 15 percent in Q4 2010 vs. year ago.
  • The top 25 online retailers accounted for 68.4 percent of dollars spent online, up 5.6 percentage points vs. year ago. However, this percentage represented a decline from Q3 2010, during which the top 25 retailers accounted for 69.9 percent of dollars, an indication that small and mid-sized retailers are also rebounding from the recession.
  • 84 percent of U.S. Internet users conducted an online transaction in Q4 2010, up from 78 percent last year. The average buyer spent about the same amount online during the most recent quarter as they did last year.

Webinar Series: State of the U.S. Online Retail Economy through Q4 2010

Gian Fulgoni Andrew Lipsman Thursday, February 17 2:00 p.m. ET 1:00 p.m. CT

The webinar presentation will include an overview of changes in consumers’ online spending patterns through Q4 2010, survey findings that highlight consumer sentiments regarding the economy, analysis of spending patterns across key product categories, retailer sectors and consumer demographic segments, and a special section on emerging trends in mobile e-commerce.

https://www1.gotomeeting.com/register/768913889

About comScore

www.comscore.com/companyinfo

SOURCE comScore, Inc.

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