Conair’s emails are designed to build brand awareness and increase traffic to the Conair ecommerce store. The company plans to use Silverpop Engage to build relationships with its customers, and be more relevant and segmented based on their customers’ interests.
By taking advantage of Silverpop functionality such as Send Time Optimization and Dynamic Content, Conair will be able to deliver unique, tailored messages at the precise day and time each recipient is most likely to be receptive based on past behavior. These features will allow Conair to increase customer loyalty and ensure the brand is top of mind when customers are ready to purchase new health and beauty products.
As the company evolves its campaigns, analytics will become increasingly important. So, it was also important to Conair that its marketing technology provider have a seamless integration with Coremetrics.
"As our programs become larger and more sophisticated analytics will play a key role, so selecting an email marketing provider who already had solid partnerships that would complement ours was crucial," explained Taylor.
About Conair Corporation
$2 billion East Windsor, New Jersey Stamford, Connecticut www.conair.com