WASHINGTON July 14, 2011
The companies – members of the self-regulatory Network Advertising Initiative (NAI) — violate their stated policy of not tracking consumers who opt out of receiving ads based on their online activity, according to a new study by the Stanford Security Lab.
In a letter to FTC Chairman Jon Leibowitz Consumer Watchdog called on the Commission to use its powers under Section Five of the Federal Commission Act to bring action against the ad companies.
John M. Simpson
"The industry’s opt-out system is bogus," said Simpson. "We need a simple Do Not Track mechanism required by law and governed by regulations enforced by the FTC."
Jonathan Mayer Jovanni Hernandez Akshay Jagadeesh
Santa Monica, CA Washington, D.C. http://www.ConsumerWatchdog.org
SOURCE Consumer Watchdog