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Consumers Make VIZIO the #1 LCD HDTV in North America

IRVINE, Calif. Feb. 24, 2011 North America

http://photos.prnewswire.com/prnh/20110224/LA53927

http://photos.prnewswire.com/prnh/20090204/LA66605LOGO

North America

Randy Waynick

Adding to the meteoric growth of the brand, VIZIO’s Beyond TV Category, which includes Soundbars, Blu-ray players, Headphones, Wall mounts, Cables, Wireless Routers, and other accessories, saw tremendous increases in Q4. Market-leading Soundbars saw sales growth of 200% Q/Q while sales of VIZIO’s popular Blu-ray players grew 163%***. Offering a wide range of Soundbar solutions with innovative wireless subwoofers in 5.1 and 2.1 channel configurations and sizes for small to large size televisions has allowed VIZIO to dominate this market — capturing 54% of the growing market in Q4 based on CEA’s MarketMetrics data.

North America Paul Gagnon

DisplaySearch: Top 10 LCD TV Brands in North America for the Year of 2010

(Ranking by Unit Shipments in Thousands)

Rank

Vendor

2010

Market Share

2009

Y/Y % Change

1

VIZIO

6,962

18.2%

5,941

17%

2

Samsung

6,715

17.5%

6,418

5%

3

Funai

4,613

12.0%

4,758

-3%

4

Sony

3,998

10.4%

4,338

-8%

5

LG

3,711

9.7%

2,704

37%

6

Toshiba

2,274

5.9%

2,635

-14%

7

Sanyo

2,250

5.9%

2,106

7%

8

Sharp

1,243

3.2%

1,770

-30%

9

Panasonic

1,035

2.7%

889

16%

10

Westinghouse

476

1.2%

386

1%

Total

38,291

37,319

3%

Source: DisplaySearch February 2011

The forth quarter’s results showed that consumers are looking for innovation as well as value for their HDTV purchases. Outpacing the industry, VIZIO LED HDTV shipments grew 993% Y/Y, Full HD LCD TVs grew 44% Y/Y, 46" and above TVs grew 92% Y/Y and 120Hz+ TVs grew 119% Y/Y***.

Riddhi Patel

iSuppli: Top 8 LCD-TV Brands in the United States for the Year of 2010

(Ranking by Unit Shipments in Thousands)

Rank

Vendor

2010

Market Share

2009

Y/Y % Change

1

VIZIO

6,929

21.3%

5,920

17%

2

Samsung

6,123

18.9%

5,608

9%

3

Sony

3,373

10.4%

3,681

-8%

4

LG

2,865

8.8%

2,533

13%

5

Toshiba

2,092

6.4%

2,394

-13%

6

Sanyo

1,978

6.1%

1,934

2%

7

Sharp

1,082

3.3%

1,592

-32%

8

Panasonic

963

3.0%

1,183

-19%

Total

32,459

32,324

0%

Source: iSuppli Corp. February 2011

iSuppli: Top 8 All Flat Panel Brands in the United States for Q4 2010

(Ranking by Unit Shipments in Thousands)

Rank

Vendor

Q4 2010

Q4 2009

Y/Y % Change

Q3 ’10

Q/Q % Change

1

VIZIO

2,867

1,844

55%

1,602

79%

2

Samsung

2,572

2,095

23%

1,817

42%

3

LG

1,247

1,048

19%

1,025

22%

4

Sony

1,049

1,318

-20%

796

32%

5

Panasonic

793

657

21%

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