Not surprisingly, large organizations spend significantly more on content creation, however, they spend a lower percentage of the marketing budget on content marketing: 21% versus 34% for smaller businesses (99 employees or less).
Increased spending also translates into more activities. On average, large organizations use nine tactics in their content marketing mix compared to the six tactics used by small businesses. In general, large companies use each tactic at a higher rate than their peers at smaller companies, deploying microsites, videos and custom print magazines at much higher rates.
Debbie Williams SPROUT Content
About Content Marketing Institute
About SPROUT Content
SOURCE Content Marketing Institute