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Content Marketing Institute Study Reveals Small Companies Spend More Budget on Content Marketing while Large Brands Outsource

CLEVELAND Feb. 10, 2011 Content Marketing Institute content marketing

Not surprisingly, large organizations spend significantly more on content creation, however, they spend a lower percentage of the marketing budget on content marketing: 21% versus 34% for smaller businesses (99 employees or less).

Increased spending also translates into more activities. On average, large organizations use nine tactics in their content marketing mix compared to the six tactics used by small businesses. In general, large companies use each tactic at a higher rate than their peers at smaller companies, deploying microsites, videos and custom print magazines at much higher rates.

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Content Marketing Institute

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SOURCE Content Marketing Institute

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