HASBROUCK HEIGHTS, N.J. May 18, 2012 May 22-24 Scottsdale, AZ.
SiriusDecisions’ annual Summit is an invitation-only event where top sales and marketing leaders from Fortune 500 companies and major SMBs share strategies to drive growth.
The significant role content plays in supporting sales and marketing strategies emerged as a key topic at last year’s SiriusDecisions Summit, with 76% of attendees at the 2011 Conference citing content as critical to their demand creation efforts; and 41% of attendees indicating lack of budget and resources. Attendees also indicated that the lack of a content strategy provided substantial hurdles to their efforts.
Anatomy of the Next-Gen B2B Campaign Content: The Key to Inbound Success,
- How has the rise of inbound marketing changed the way B2B organizations are creating and using content?
- How do leading B2B organizations use content to more accurately attract and engage key buyer roles in specific buying cycle stages?
Content: The Key to Inbound Success
Content4Demand has created hundreds of pieces of content and campaigns over the past 18 months, ranging from white papers, E-books, Infographics and videos. The division of G3 Communications has been growing at a triple digit rate for the past three quarters.
As publishers of DemandGen Report, G3 Communications and its Content4Demand division is uniquely positioned to create content that is optimized for "top of the funnel" lead generation campaigns, as well as "middle of the funnel" lead nurturing initiatives.
With an expertise in publishing content across traditional and emerging channels, Content4Demand specializes develop digitally based content to drive leads and thought leadership.
About G3 Communications
SOURCE G3 Communications