SAN FRANCISCO Jan. 26, 2011 CoreMedia
According to a report from IT analyst firm, Gartner, "Context-aware computing — the concept of leveraging information about the end user to improve the quality of the interaction — can improve business results." The report continues, "Though some components of this concept may already be familiar, such as personalization, Web analytics and recommendations, it is the application of such technologies within a cohesive strategy that allows interactions with users to be even richer and more relevant. Information derived dynamically from the evolving interaction itself can lead directly to a more proactive, well targeted, highly relevant experience that encourages further interaction. In this way, a delivered experience can be converted into an ongoing engagement." (1) CoreMedia 6 was developed with this in mind; to give organizations user-friendly tools that can truly evolve their Web presence to become context-aware in order to meet customer expectations and business goals.
From laptops to tablets, mobile phones and smart devices to social networks, businesses must also integrate support for all devices and customer touchpoints and ensure a consistent experience, even when customers switch access points. To deliver a relevant experience in this cohesive Web environment, WCM software can no longer work in isolation, but must cooperate with adjacent technology such as social networks and internal applications such as ERP, CRM and other backend enterprise systems.
As the only WCM platform focused on contextualization, CoreMedia 6 offers content orchestration and context management capabilities that enable seamless integration with an organization’s existing business infrastructure to create contextually relevant content on demand, while empowering non-technical users to go beyond editing and publishing content to websites and craft compelling customer experiences. Specifically designed for marketers, communications professionals and website managers, CoreMedia 6 enables companies to derive more value out of existing customer data locked in enterprise applications by optimizing every Web interaction. Several new and exciting features in CoreMedia 6 include:
- CoreMedia Studio:
- Adaptive Device Delivery:
- Updated Adaptive Personalization Component:
CoreMedia is a leading provider of Web Content Management (WCM) software to organizations demanding engaging, context-driven online experiences for their customers regardless of channel or touchpoint. The company’s WCM suite offers unique business value by seamlessly integrating digital and social media assets, increasing editorial productivity and accelerating time to market in complex environments. As a result, businesses can more effectively execute their online strategies to engage users, build customer loyalty and ultimately drive greater revenue and profitability.
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Bill Gassman William Clark Gene Alvarez 15 September, 2010