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Cricket Dealers Chirping the Praises of B2B Soft’s Wireless Standard at a Pair of Carrier Dealer Meetings

As a Cricket valued vendor, B2B Soft was invited to participate in the dealer meetings and present the latest features found in its innovative retail management platform, Wireless Standard. Wireless Standard’s range of business functions include customer management, service fulfillment, billing and revenue management, service assurance, integrations, inventory management and business intelligence tools. All stack up to give dealers a comprehensive point of sale solution that simplifies the intricacies of wireless retail and frees them up to spend more time better serving their customers.

Cricket news was good news: smartphone sales doubled that of the previous year’s fourth quarter and its Muve Music subscription service is a continuing hit with half a million new subscribers in the quarter. And while the carrier posted increases in subscribers and average revenue per user, customer retention is getting tougher as prepaid competition continues to rise.

How best to separate themselves from and surpass the competition was a common theme expressed by dealers at both meetings.

Wireless Standard can help dealers get a leg up on the competition and customer retention by enhancing the customer service and sales experience. Its centralized and fully integrated point of sale system streamlines and speeds transactions and helps to make everything from handset selection to device protection a breeze. Easy access to value added products like in store bill payment services are finding favor with both dealers and customers. Customers enjoy the convenience and ease of making walk-in bill payments while dealers earn additional revenue as well as their satisfied customers’ loyalty.

Wireless Standard’s new Qpay and TIO bill pay integrations that offer a faster, easier, and more accurate way for Cricket dealers to process bill payments for their customers at the point of sale garnered great interest from dealers at the meetings as did its integration with Cricket’s CID portal which assures instant and completely accurate carrier activations.

“There was quite a bit of interest in Wireless Standard’s commission reconciliation and marketing modules,” says Alex Kogan, B2B Soft’s Director of Sales. “Dealers were impressed with the platform’s ability to give them full visibility to all of their retail locations through one computer.”

“We were pleased to be invited to both Cricket events where we had the pleasure of meeting with many dealers in both regions, signed on a good number of them, and learned more about what they need to help them stay competitive,” says Don Rossi, B2B Soft’s VP of Sales and Marketing. “Cricket dealers can count on Wireless Standard to help make their retail operations more effective, efficient and profitable. It’s why more than 4,500 wireless dealers nationwide rely on it, everyday, for their success and have made it the industry’s premier retail management system.”

About B2B Soft
B2B Soft is an innovative software solutions company providing vertical business solutions to improve management, Point-of-Sale and operational business processes for wireless and general retail markets and the consulting services they need to help them succeed in business. Specifically serving Wireless Retail for more than eight years and a leader in building Enterprise Point-of-Sale solutions. B2B Soft's platform enables companies to engage their customers through proven technology. More information about the company can be found at

About Wireless Standard
B2B Soft's flagship product, Wireless Standard, is a leading SaaS Point-of-Sale solution that provides access to software and its functions for the wireless industry. With an innovative approach to application delivery, Wireless Standard is a Cloud Computing utility designed to address the needs of the world's largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting and Activation and Commission Reconciliation. Today, over 4,000 wireless retailers deploy Wireless Standard at the Point-of-Sale for better business management and customer relations. For more information, visit


Contact Information:
B2B Soft
Don Rossi
Contact via Email
att: Wireless Standard POS

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