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CrowdOptic Announces Enterprise Photo Curation Solution For Live Events

SAN FRANCISCO April 26, 2012 cluster recognition

Drawing from thousands of digital fan photos generated over the course of a major live sporting or entertainment event, the CrowdOptic solution identifies photos that are associated with "clusters," groups of fans who are pointing the smartphone cameras at the same place at the same time while in the act of taking a photo or video. The solution gives enterprises a tool for analyzing fan photos in order to locate photos taken during key moments and relevant to specific event highlights.

The CrowdOptic solution uses readily available time and GPS location metadata already included in most digital photos available in the Exchangeable Image File Format (EXIF) and combines it with compass heading data on the mobile phone that created the digital image.  With this simple addition to the standard data set, CrowdOptic can analyze the photos taken at a live event and detect clusters after the fact, using clusters to auto-curate photos of greatest significance.

Jim Kovach

June 22, 2012

About CrowdOptic

CrowdOptic is the first mobile technology which detects clusters of people who are all looking at the same thing at the same time through their smartphone cameras while taking photos and videos. This powerful core technology underpins CrowdOptic’s real-time analytic and mobile platform and is already transforming the way enterprises and individuals filter, curate and target their content and messages aimed at crowds, bringing social media into greater context and into focus.

Widely adopted at numerous premier sporting and entertainment venues, CrowdOptic lets fans spark social media discussions and filter social media posts based on shared experiences. CrowdOptic also supplies the data that helps enterprises track heat at their events and create highly targeted, context-aware marketing and advertising campaigns.

San Francisco

SOURCE CrowdOptic

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