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CTIA-The Wireless Association® and MMA Create Joint Task Force for Text-based Mobile Marketing Programs

WASHINGTON NEW YORK Feb. 2, 2011 MMA

http://photos.prnewswire.com/prnh/20090715/LA46363LOGO

August 2010

The joint task force will work to create uniform guidelines across carrier networks. It will also carefully balance monitoring of the CSC-based mobile marketing programs to ensure consumers are protected and campaigns are appropriately functioning. Finally, the group will recommend mechanisms to reward consistently trustworthy performers and explore potential enforcement mechanisms to drive greater compliance.

Greg Stuart

David Diggs

www.usshortcodes.com www.mmaglobal.com/shortcodeprimer.pdf

CTIA-The Wireless Association® ( www.ctia.org Washington, DC

The Mobile Marketing Association the United States North America Europe Middle East Africa Latin America Asia Pacific www.mmaglobal.com .

For CTIA:

Contact: Amy Storey

202.736.3207

[email protected]

For MMA:

Contact: Valerie Christopherson/Evan Tamura

+1 949.608.0276

[email protected]

SOURCE Mobile Marketing Association

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