BOSTON Feb. 1, 2011 www.dataxu.com
The powerful capabilities delivered with DX Mobile include :
- Largest reach across all exchange-traded mobile inventory sources from a single point of control.
- Advanced targeting including demographics, geographic, context, creative, day-parting, handset and operator.
- Optimization that automatically allocates spend-to-highest-performing ad placements.
- Advanced analytical insights into consumer behavior across both mobile internet and applications.
- Improved attribution metrics, including post-click engagement.
- Rich media units designed to drive deeper engagement.