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DataXu Announces General Availability of Industry’s First Mobile Demand-Side Platform

BOSTON Feb. 1, 2011

$1 billion

The powerful capabilities delivered with DX Mobile include :

  • Largest reach across all exchange-traded mobile inventory sources from a single point of control.
  • Advanced targeting including demographics, geographic, context, creative, day-parting, handset and operator.
  • Optimization that automatically allocates spend-to-highest-performing ad placements.
  • Advanced analytical insights into consumer behavior across both mobile internet and applications.  
  • Improved attribution metrics, including post-click engagement.
  • Rich media units designed to drive deeper engagement.

three screen DX2 platform launch

Mike Baker

Andrew Frank

test campaigns

[email protected]

About DataXu

Boston, Massachusetts MIT dataxu


Valerie Christopherson/Daniel Rhodes

Global Resu l ts Comms (GRC)

+1 949 608 0276

[email protected] b

Julie Ginches

Data X u

+1 617 460 2330

[email protected] x


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