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DCG West’s Ben Allen Featured Speaker at 2010 AppForum Conference for Digital Print

“We were thrilled to have Ben participate in the conference,” says David Erlandson, Caslon GM and organizer of the AppForum. “Our attendance was up 20% this year, in no small part due to our great speaker lineup. His experience in direct response, conversion marketing, and willingness to share it with our audience of digital print leaders, helped make the conference a huge success.” “PODi’s AppForum is the one event people who are winning with digital print don’t want to miss,” says Ben Allen. “That’s why being part of it is such a great experience.”

Ben Allen’s presentation focused on using relevant, integrated nurture marketing solutions to create high-growth opportunities for digital print.

“Companies of all sizes and industries spend millions of dollars generating qualified leads for their sales teams. However, all too often, there’s no strategic, well executed nurture strategy in-place to further nurture and cultivate leads as they evaluate the product. Using digital print technology along with a mix of interactive marketing channels allows marketers to produce relevant and more timely prospect communications – ultimately leading to increased sales and higher ROI.”

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About DCG West

Seattle-based DCG West (, part of Direct Connect Group, a national marketing service organization, offers a wide range of integrated direct marketing services including high quality sheet-fed and web offset print production, digital print production, envelope manufacturing, database management, mailing, distribution, assembly and fulfillment. DCG West services a number of national and international Fortune 50, 100 and 500 clients.

About PODi and the AppForum

PODi ( is a vendor neutral industry initiative with hundreds of member companies, including Executive Board members EFI, Pitney Bowes and Xerox, and is managed by Caslon. The organization’s goal is to drive demand for marketing applications powered by digital print & help members build successful digital print businesses. Membership in PODi is open to companies and organizations involved in digital printing. The annual three-day PODi AppForum is the only industry conference dedicated exclusively to digital printing applications, with a truly independent, unbiased agenda. All of PODi’s extensive research, resources, industry contacts, and expertise come together once a year to make the AppForum the cornerstone of what’s new and what’s next in digital print.

Media contact:
Ben Allen, Director of Marketing Services
[email protected]

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