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Dealership Accessory Sales Re-Emerged in 2010, According to New AOA Accessories Trend Report

SAN FRANCISCO Feb. 5, 2011 $500

"This report clearly indicates that dealership accessory sales and profits have evolved well beyond just floor mats," said izmocars CMO Mike Martinez.  "Even in last year’s challenging economy, profit drivers such as factory exterior items (providing a touch of style at a manageable price), electronics, and old reliables like step bars and upholstery, sold extremely well at dealerships across the country. Given the results in this study, we believe that, with the right tools, U.S. auto dealership share of the accessories market could nearly double in the year ahead."

$28 billion

$20 million

AOA Accessories Trend Report Highlights:

The Top Ten Accessories Categories of 2010

‘Upholstery’ was #1 overall in 2010 in terms of sheer retail sales dollars and dealer profits. However, in terms of volume of parts sold, it’s clear that the 2010 consumer put a lot of emphasis on style and a little on utility – with a strong preference for add-ons with wallet-friendly price points (that drive big dealer profit numbers through sheer volume and ease-of-sale). Technology is also a powerful chapter in the 2010 accessories story, with electronics, particularly remote entry systems, performing especially well.

Top Ten Accessories Categories 2010

By Volume of Parts Sold

By Retail Sales

By Dealer Profits

1

Factory Exterior

Upholstery

Upholstery

2

Body Side Moldings

Electronics

Electronics

3

Floor Mats

Step Bars

Step Bars

4

Electronics

Wheels

Wheels

5

Factory Interior

Navigation

Dealer Packages

6

Window Tint

Body Side Moldings

Body Side Moldings

7

Step Bars

Factory Exterior

Navigation

8

Upholstery

Video

Paint Protection

9

Hitch and Accessories

Window Tint

Window Tint

10

Dealer Packages

Hitch and Accessories

Factory Exterior

Top Five Accessories Categories by Region

except

Top 5 Accessories Categories by Region by Total Units Sold

Mid-Atlantic

Midwest

Northeast

South

West

1

Electronics

Factory Exterior

Electronics

Window Tint

Factory Exterior

2

Factory Exterior

Electronics

Factory Exterior

Factory Exterior

Floor Mats

3

Step Bars

Floor Mats

Body Side Moldings

Factory Interior

Body Side Moldings

4

Hitch and Accessories

Body Side Moldings

Floor Mats

Body Side Moldings

Factory Interior

5

Floor Mats

Factory Interior

Step Bars

Floor Mats

Step Bars

America’s Best-Dressed Models (and Makes)

within

The Top 5 Most Accessorized Brands — #1 Model for Each Brand

Make

#1 Most Accessorized Model within each Brand

# 1

Toyota

Toyota Camry

# 2

Honda

Honda CR-V

# 3

Lexus

Lexus RX

# 4

Scion

Scion tc

# 5

Ford

Ford Fusion

www.izmocars.com [email protected]

*All dealerships in the report sampling utilized AddOnAuto from izmocars. www.izmocars.com/solutions/aoa

**SEMA Annual Market Report, 2010

About izmocars

izmocars is a leading provider of Automotive Business Solutions including: Website and Online Marketing Solutions, Enterprise-level Automotive CRM, iConsult – Sales Performance Coaching and AddOnAuto – an In-Store Accessories Sales Solution.

San Francisco Long Beach, CA Chattanooga, TN Philadelphia, PA Brussels Europe

SOURCE izmocars

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