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DealerTrack Acquires Polk’s U.S. Price and Spec Business

LAKE SUCCESS, N.Y. Feb. 16, 2011

The Vehicle Comparator is a highly-flexible and customizable service that delivers up-to-date price and specification details to automobile manufacturer and retailer websites for visitors to perform competitive vehicle comparisons online.  The Vehicle Comparator solution is currently used by a majority of vehicle manufacturers, and the price and specification data is used by some of the major automotive portal sites.

In addition to the Vehicle Comparator, other services within the U.S. Price and Spec Business which Chrome will be acquiring include: the price and specification data product and AutositePro, which is used for detailed competitive analysis by OEM marketers.

"The Polk U.S. Price and Spec solutions will be a great addition to our comprehensive portfolio of vehicle data and solutions," said Mark O’Neil, chairman and chief executive officer, DealerTrack Holdings, Inc.  "Polk has an outstanding reputation in the industry and its Vehicle Comparator is highly regarded for its superior quality and flexibility."

Amit Maheshwari

Current U.S. Price and Spec Business clients will not see any changes to their current applications or services provided by the business unit.  

Stephen Polk R.L. Polk

About Chrome ( )

Chrome Systems, Inc. provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the automotive retail industry.  Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook, and since 1986 has collected, analyzed and enhanced "raw" automotive data from all manufacturers.  

About DealerTrack ( )

Safe Harbor for Forward-Looking and Cautionary Statements

Statements in this press release regarding any benefits of the acquisition of Polk’s U.S. Price and Spec Business and any conclusions or statements based thereon, and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995).  These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.

December 31, 2009


SOURCE DealerTrack Holdings, Inc.

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