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Dearfoams® Unveils Relaunched E-Commerce Site

COLUMBUS, Ohio Feb. 1, 2011

The overarching goal of the new site is to showcase Dearfoams’ branding and marketing content, and enhance the Guest’s overall experience when visiting the site. The brand expects to grow its eCommerce business as well: As consumers tour Dearfoams’ "new home", they will see enhanced page design, targeted on-page messaging and promotions, and navigation and search features that efficiently move visitors through the shopping process.

Danielle Savin

Jagged Peak’s EDGE Platform is recognized as a best of breed eCommerce solution, and many of the world’s leading consumer product companies depend on EDGE to provide websites that enhance the user’s experience and power their eCommerce businesses and supply chain operations.  EDGE contains all the advanced functionality required to conduct multi-channel eCommerce business and applies complex demand management rules to delivers perfect eCommerce orders to improve customer service and reduce supply chain costs.

" Kathy Milette

[email protected]


Over 60 years (and nearly a billion pairs) ago, Dearfoams pioneered foam-cushioned slippers that delivered the ultimate in comfort.  Today, consumers still love the exceptional comfort, style, and quality every pair of Dearfoams provides.  We invite you to feel the curl-up-your-toes, stretch-out-your-back, sink-into-the-sofa comfort every pair of Dearfoams provides.  Go ahead — make yourself comfortable.

About FitForCommerce

Sixty-seven percent of eCommerce projects end in failure due to poor planning or choice in solution. Working to bring that percentage down on a case-by-case basis, FitForCommerce has established itself as the leading boutique eCommerce consultancy by helping hundreds of online and multichannel retailers and manufacturers make informed eCommerce investment decisions. Using years of experience, state-of-the-art tools, strategic diligence and tactical planning, FitForCommerce helps retailers define business and technical requirements and find their "best fit" technology solutions – including eCommerce platforms, back-end systems and critical points solutions such as mobile., managed by FitForCommerce, is the eCommerce industry’s most comprehensive knowledge base and educational resource. For additional information, please visit and [email protected]

About Jagged Peak  

Jagged Peak provides outsourced e-commerce and supply chain solutions that enable manufacturers, distributors, and consumer brand companies the ability to quickly and cost effectively establish and operate a direct to customer online business that is fully integrated with their offline sales channels. Cornerstone to Jagged Peak’s e-commerce and supply chain management solutions is the EDGE™ application platform. EDGE™ is a best-in-class, web based order management application that provides real-time order visibility throughout the entire order lifecycle, across multiple business units, distribution channels and trading partners. Jagged Peak’s blue chip client roster includes several global consumer brand companies. For more information, please visit .  

SOURCE Dearfoams

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