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Debenhams Works With Facebook on the Launch of Deals

LONDON Feb. 2, 2011

Part of Facebook Places, Facebook Deals helps users find offers in their local area from their mobile phone or discover money-saving tips from their friends through their News Feed.

Many big brands are taking part alongside Debenhams, including Starbucks, Argos, Alton Towers Resort, Benetton, Mazda, O2, YO! Sushi and pop star, Usher.

Joanna Shields beauty offers

"Facebook is built around people and sharing personal experiences and Deals is a great extension of this. By bringing valuable and relevant offers to you wherever and whenever you want them, Deals delivers a powerful experience that combines technology and location in a way that a pure online or offline experience could never deliver."

Harriet Williams Debenhams Debenhams Facebook

February 14th Benefit make-up

In order to take advantage of the deal, Debenhams customers will need to log on to Facebook on their mobile, open ‘Places’ and then click ‘Check In’. A list of nearby places will appear and a yellow ticket will show the places that are offering deals. Customers can then view the deal and check in to claim it. Users then show their phone to the shop assistant when they redeem their deal.

Types of deals available include Individual Deals which offer a one-time discount, free merchandise or other reward; Friend Deals, offering deals that friends can claim when they check-in together; Loyalty Deals which reward users for being a frequent customer and Charity Deals, allowing businesses to donate to a particular cause when users check in.

About Debenhams:

Debenhams is a leading department stores group, and has a strong presence in key product categories including children’s wear, women’s clothes, day dresses, shoes, bikinis, jeans, men’s clothing, home ware, make-up, health and beauty, accessories, perfume and lingerie with DD+ bras and matching bra and underwear sets.

P R Contact:  

Ruth Attridge

PR Manager – Menswear, Beauty, International & Retail Services


33 Wigmore Street



0207 529 0172

SOURCE Debenhams

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